Hoax?

NOT - Is it a hoax or a publicity stunt going wrong? DDB New Zealand chartered a helicopter for the promotion of the Big Day Out. It flew around with a guy hanging off it until he fell off. The guy supposedly survived it (read the comments here from some spectators) but still DDB is giving no information about this incident.

The only "proof" there is, is a conversation between DDB and the New Zealand's Civil Aviation Authority. In this conversation, DDB is told that it's illegal to not report an aviation accident.